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Market support and branding for input quality (Krishak Bandhu) [الهند]

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approaches_2369 - الهند

الإكتمال: 75%

1. معلومات عامة

1.2 تفاصيل الاتصال بالأشخاص الرئيسيين لمصدر المعلومات والمؤسسات المعنية بتقييم وتوثيق النهج

الشخص (الأشخاص) الرئيسي لمصدر المعلومات

متخصص في الإدارة المستدامة للأراضي:
متخصص في الإدارة المستدامة للأراضي:

Sadangi Amitabha

amitabha@ide-india.org

International Development Enterprises - India

C 5/43, Safdurjang Development Area (1st & 2nd Floor), New Delhi 110016

إقليم المحيط الهندي البريطاني

اسم المؤسسة (المؤسسات) التي سهلت توثيق/تقييم النهج (إذا كان ذلك على صلة)
International Development Enterprises - India (iDE-India) - الولايات المتحدة
اسم المؤسسة (المؤسسات) التي سهلت توثيق/تقييم النهج (إذا كان ذلك على صلة)
IWMI International Water Management Institute (IWMI) - الهند

1.3 الشروط المتعلقة باستخدام البيانات الموثقة من خلال WOCAT

يوافق جامع المعلومات والشخص (لاشخاص) الرئيسي لمصدر المعلومات على الشروط المتعلقة باستخدام البيانات الموثقة من خلال WOCAT:

نعم

2. وصف نهج الإدارة المستدامة للأراضي

2.1 وصف موجز للنهج

Market development and support through use of a brand name - Krishak Bandhu ('the farmer's friend') - to help ensure quality amongst manufacturers and suppliers of drip irrigation equipment.

2.2 وصف تفصيلي للنهج

وصف تفصيلي للنهج:

Aims / objectives: Poor smallholder farmers are generally slow in adopting new technologies, especially when such decisions require relatively large initial investments which only yield returns over a long period of time. Even when subsidies are made available, the high transaction costs act as a hindrance. After more than three decades of promotion by government, and despite subsidies as high as 90%, conventional drip irrigation technology remains exclusively popular amongst 'gentlemen' (better-off) farmers in India. Since it was first introduced in the 1970s, the total area under drip irrigation expanded sluggishly from 1,500 ha in 1985 to 225,000 ha in 1998, which is tiny compared to an estimated national potential of 10.5 million hectares.

Methods: IDE, India (IDEI) is an NGO dedicated to troubleshooting such problems through a unique market development approach. IDEI promotes simple, affordable, appropriate and environmentally sound technologies for poor smallholder farmers through private marketing channels, under the brand name Krishak Bandhu. Donor resources are accessed by IDEI to stimulate markets by creating demand for such technologies and by ensuring an efficient supply chain for the equipment. The key to the IDEI approach lies in its adoption and application of commercial business principles as well as in its path of socio-economic development as a tool to sustainability of programmes. IDEI seeks to create a strong and continuing demand by motivating and nurturing an effective supply chain (including manufacturers, dealers and assemblers of micro irrigation equipment). In West Nimar, Madhya Pradesh (as in the whole of India) IDEI supports the marketing of cheap, good quality equipment for so-called 'Affordable Micro-Irrigation Technologies' (AMIT) such as pepsee (see associated technology). The promoted technology in this case is based on a farmer's innovation, which then was promoted and spread by IDEI.

Stages of implementation: IDEI has intervened in four major ways: (1) technically it has further developed the local innovation, pepsee, and come up with an improvement, aptly named 'Easy Drip'; (2) it has promoted small manufacturers of drip irrigation equipment and associated them with a brand name; (3) it has trained and supported private sector 'service providers' to assist farmers to install and adopt the systems; (4) on an ad hoc basis, IDEI commissions and supports studies on uptake and impact. Technologies promoted by IDEI provide returns on investment of at least 100% in one year which is crucial in explaining the success of pepsee. Within five years the projects supported by IDEI should become self-sustaining.

2.5 البلد/المنطقة/المواقع التي تم تطبيق النهج فيها

البلد:

الهند

المنطقة/الولاية/المحافظة:

Madhya Pradesh

مزيد من التفاصيل حول الموقع:

West Nimar

2.7 نوع النهج

  • قائم على مشروع/برنامج

2.8 الغايات/الأهداف الرئيسية للنهج

To bring affordable and appropriate water saving technologies to the rural poor through creating effective supply chains and developing markets, under a brand name associated with reliability.

The SLM Approach addressed the following problems: An underlying problem of increasing growing groundwater scarcity combined with the high investment costs of conventional drip irrigation equipment. On top of this is the reluctance of smallholder farmers to take government subsidies because of the high transaction costs (not easy to access; long delays and the reluctance to adopt new technologies). Local and cheap technological options are available, but quality and marketing channels are not assured.

2.9 الظروف التي تمكن أو تعيق تنفيذ التقنية/التقنيات المطبقة بموجب النهج

المعايير والقيم الاجتماعية /الثقافية/ الدينية
  • معيق

Poor consumers are averse to risk and prefer to emulate the success of early-adopters. Hence, there's often a lag period between the introduction of the technology and its poverty impact.

Treatment through the SLM Approach: Every project should become self-sustaining within five years. IDEI therefore establishes the supply chain for manufacturing,IDEI therefore establishes the supply chain for manufacturing,IDEI therefore establishes the supply chain for manufacturing,distri

توفر/الوصول إلى الموارد والخدمات المالية
  • معيق

Private business decisions are based on profit margins and volumes and the often fragmented and cash-starved customers do not constitute an attractive market on their own.

Treatment through the SLM Approach: IDEI develops and nurtures the market for low-cost smallholder friendly technologies; thereby providing incentives to private businesses by encouraging growth in the size of the market.

غير ذلك
  • معيق

economic: Poor consumers cannot make large investments and may even be willing to pay a higher per unit price as long as the one-time investment is lowered.

Treatment through the SLM Approach: IDEI identifies and develops appropriate technologies that have high poverty-alleviation potential, are produced locally; are environment friendly; and provide return on investment of at least 100% in one year.

3. المشاركة وأدوار الأطراف المعنية

3.1 أصحاب المصلحة المعنيون بالنهج وأدوارهم

  • مستخدمو الأراضي المحليون/المجتمعات المحلية

Smallholder farmers

Traditionally, irrigation investments in particular, and farming in general, has been male-dominated. However, recent studies indicate that women play a critical role in the decision-making process, as these investments often compete with other household requirements.

  • متخصصون في الإدارة المستدامة للأراضي / مستشارون زراعيون
  • الحكومة الوطنية (المخططون، صانعو القرار)
  • منظمة دولية
3.2 انخراط مستخدمي الأراضي المحليين/المجتمعات المحلية في المراحل المختلفة للنهج
انخراط مستخدمي الأراضي المحليين/المجتمعات المحلية حدد من شارك وصف الأنشطة
المبادرة/التحفيز تفاعلي
التخطيط سلبي IDEI carrying out awareness creation etc
التنفيذ سلبي
الرصد/التقييم سلبي market surveys, studies, assessments initiated and carried out by IDEI
Research سلبي planned and carried out by IDEI

3.3 مخطط التدفق (إذا كان متاحًا)

الوصف:

left: Supply channels of AMIT (Affordable Micro-Irrigation Technologies) systems and the role of IDEI right: Key elements of the AMIT marketing strategy

3.4 اتخاذ القرار بشأن اختيار تقنية/تقنيات الإدارة المستدامة للأراضي

حدد من الذي قرر اختيار التقنية/التقنيات التي سيتم تنفيذها:
  • مستخدمو الأراضي وحدهم (المبادرة الذاتية)
اشرح:

on the basis of their specific requirements.

Decisions on the method of implementing the SLM Technology were made by mainly by land users supported by SLM specialists. Mainly by land users supported by specialists/'service providers' (IDEI, the supporting NGO)

4. الدعم الفني وبناء القدرات وإدارة المعرفة

4.1 بناء القدرات/التدريب

هل تم تقديم التدريب لمستخدمي الأراضي / الأطراف المعنيين الآخرين؟:

نعم

المواضيع المغطاة:

Training and extension are combined: while there are no dedicated training courses, through the network of service providers (who have been trained by IDEI), know-how on drip irrigation is spread among adopter and potential adopter farmers. Brochures and pamphlets (several in the local language) are circulated and there is an informative website.

4.3 تعزيز المؤسسات (التطوير التنظيمي)

هل تم إنشاء أو تعزيز مؤسسات من خلال هذا النهج؟:
  • نعم، إلى حد كبير
حدد المستوى (المستويات) التي تم فيها تعزيز أو إنشاء المؤسسات:
  • محلي
  • see Annex A3

4.4 الرصد والتقييم

هل يشكل الرصد والتقييم جزءا من النهج؟:

نعم

التعليقات:

bio-physical aspects were regular monitored through measurements; indicators: improvement in water-use efficiency

technical aspects were regular monitored through measurements; indicators: appropriateness of the technology to different crops and locations; also trying out technologies with new crops

socio-cultural aspects were regular monitored through observations; indicators: impact on women and on the poor

economic / production aspects were regular monitored through measurements; indicators: returns vis-à-vis investments

area treated aspects were regular monitored through measurements; indicators: total scale of adoption; IDEI's estimates suggest that their technologies have so far reached 30'000 families

There were None changes in the Approach as a result of monitoring and evaluation: IDEI carries out a number of studies to investigate the impact of their technologies and the scale and dynamics of adoption. The results of these studies feed into their strategic and operational plans. For example, IDEI was the first to introduce drips in mulberry cultivation in Kolar. That became a huge success story.

4.5 البحوث

هل كانت البحوث جزءًا من النهج؟:

نعم

أعط تفاصيل إضافية وأشر إلى من قام بالبحوث:

Apart from research carried out by scientists (published in journals etc) IDEI has its own series of research reports which present the results of various studies on promotion and impact of low cost water saving technologies conducted (see references).

5. التمويل والدعم المادي الخارجي

5.1 الميزانية السنوية لمكون الإدارة المستدامة للأراضي في النهج المذكور

التعليقات (على سبيل المثال المصادر الرئيسية للتمويل/الجهات المانحة الرئيسية):

Approach costs were met by the following donors: international non-government (Donor agencies): 100.0%

5.2 الدعم المالي/المادي المقدم لمستخدمي الأراضي

هل حصل مستخدمو الأراضي على دعم مالي/ مادي لتنفيذ التقنية/ التقنيات؟:

كلا

5.3 إعانات لمدخلات محددة (بما في ذلك العمالة)

  • غير موجود
 
إذا كان العمل من قبل مستخدمي الأراضي مدخلاً جوهريًا، فهل كان:
  • تطوعي
التعليقات:

No incentives to support labour are given to land users. IDEI supports the whole chain from manufacturers and dealers to assemblers

5.4 الائتمان

هل تم توفير ائتمان في إطار نهج أنشطة الإدارة المستدامة للأراضي؟:

كلا

6. تحليل الأثر والتصريحات الختامية

6.1 آثار النهج

هل ساعد النهج مستخدمي الأراضي على تنفيذ وصيانة تقنيات الإدارة المستدامة للأراضي؟:
  • لا
  • نعم، قليلا
  • نعم، باعتدال
  • نعم، إلى حد كبير

The widespread adoption of the pepsee and Easy Drip irrigation infrastructure has greatly improved water use efficiency

6.3 استدامة أنشطة النهج

هل يمكن لمستخدمي الأراضي المحافظة على استدامة ما تم تنفيذه من خلال النهج (بدون دعم خارجي)؟:
  • غير مؤكد
إذا كان الجواب لا أو غير متأكد، حدد ذلك وعلق عليه:

Entire approach relies on creation of markets which are initially promoted and supported by IDEI. Too early to say whether the market would be sustained after IDEI withdraws but because of the fact that pepsee was a grassroots innovation and emerged spontaneously, there is a good chance. IDEI keeps a five year horizon for its intervention, and targets that market becoms self-sustaining afterwards.

6.4 نقاط قوة/مزايا النهج

نقاط القوة/ المزايا/ الفرص من وجهة نظر جامع المعلومات أو غيره من الاشخاص الرئيسيين لمصدر المعلومات
IDEI believes in the essential dignity of people and their capacity to overcome social and economic pressures, problems and exploitations. It therefore treats poor farmers as customers and not recipients of charity. It applies business models to achieve development by tapping and developing small enterprises in the rural economy and creating markets.
It applies business models to achieve development by tapping and developing small enterprises in the rural economy and creating markets (How to sustain/ enhance this strength: Further promote market creation and then let the market forces take off on their own.)
The IDEI market creation approach to development ensures that there is awareness and availability of low-cost products that will have a high poverty alleviation impact (How to sustain/ enhance this strength: Ditto)
Growth in this approach will take place if the supply chain is performing and profitable. The early adopters may not be the poorest but if the product meets the needs of the farmers, the rural poor will follow suit and considerable market growth could result, creating a sustainable supply channel (How to sustain/ enhance this strength: Ditto)

6.5 نقاط الضعف/ العيوب في المنهج وطرق التغلب عليها

نقاط الضعف/ المساوىء/ المخاطر من وجهة نظر مستخدم الأراضي كيف يمكن التغلب عليها؟
IDEI needs to work more closely with the government agencies. While market creation seems to be a very useful model, it needs to tap the government resources which are pumped every year in the business of promotion of drip irrigation.
نقاط الضعف/ المساوىء/ المخاطر من وجهة نظر جامع المعلومات أو غيره من الاشخاص الرئيسيين لمصدر المعلومات كيف يمكن التغلب عليها؟
IDEI's reach is dependent on its ability to access donor funds. This might become a limitation at some stage.

7. المراجع والروابط

7.1 طرق جمع/مصادر المعلومات

  • زيارات ميدانية، مسوحات ميدانية
  • مقابلات مع مستخدمي الأراضي

7.2 المراجع للمنشورات المتاحة

العنوان، المؤلف، السنة، النظام القياسي الدولي لترقيم الكتب ISBN:

IDEI Affordable Micro Irrigation Technologies: Marketing Manual. International Development Enterprises, USA.Phansalkar, S.J. (2003). Appropriate Drip Irrigation Technologies Promoted by IDEI: A Socio-Economic Assessment. International Development Enterprises, India (IDEI),Verma, S., Tsephal, S. and Jose, T. (2004). Pepsee Systems: Grassroots Innovation under Groundwater Stress. Water Policy,

العنوان، المؤلف، السنة، النظام القياسي الدولي لترقيم الكتب ISBN:

Phansalkar, S.J. (2003). Appropriate Drip Irrigation Technologies Promoted by IDEI: A Socio-Economic Assessment. International Development Enterprises, India (IDEI),

العنوان، المؤلف، السنة، النظام القياسي الدولي لترقيم الكتب ISBN:

Verma, S., Tsephal, S. and Jose, T. (2004). Pepsee Systems: Grassroots Innovation under Groundwater Stress. Water Policy,

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