1.2 Detalles de contacto de las personas de referencia e instituciones involucradas en la evaluación y la documentación del Enfoque

Nombre del proyecto que facilitó la documentación/ evaluación del Enfoque (si fuera relevante)

Book project: Making sense of research for sustainable land management (GLUES)

Nombre de la(s) institución(es) que facilitaron la documentación/ evaluación del Enfoque si fuera relevante)

Visayas State University (VSU) - Filipinas

Nombre de la(s) institución(es) que facilitaron la documentación/ evaluación del Enfoque si fuera relevante)

Helmholtz Centre for Environmental Research (UFZ) - Alemania

Nombre de la(s) institución(es) que facilitaron la documentación/ evaluación del Enfoque si fuera relevante)

Centre for Agricultural BioSciences International (CABI) - Reino Unido

1.3 Condiciones referidas al uso de datos documentados mediante WOCAT

El compilador y la/s persona(s) de referencia claves aceptan las condiciones acerca del uso de los datos documentados mediante WOCAT :

Sí

2.1 Breve descripción del Enfoque

Entertainment-education for ecological engineering involves a series of TV pro-grammes that educate rice farmers about ecosystem services, as well as ecologi-cal engineering techniques to conserve biodiversity in rice landscapes.

2.2 Descripción detallada del Enfoque MST

Descripción detallada del Enfoque MST:

Aims / objectives: A multi-stakeholder participatory process was adopted in formative research, then designing and developing a soap-opera series, launching the programme, followed by implementing on-the-ground support, and monitoring of progress. The stakeholders involved were from research, extension, a video production company and local government. To make sure the educational content was accurately and seamlessly woven into drama, the collaborating team was composed of technical experts and scriptwriters, nicknamed the ‘‘turtles and peacocks’’. Each 15-minute episode is composed of 3 parts: a short drama by comedians, an explanation by experts, and then a summary of the lesson portrayed in that particular episode.

Methods: The LEGATO TV series was produced by Viet Idea, a video company based in Ho Chi Minh City, and was broadcast on Long An TV (LA34) weekly for 20 weeks. The 18 episodes were based on the values grid that LEGATO scientists had developed. They covered a range of topics including organic matter decomposition, organisms and microorganisms, straw burning, rural habitats, the food chain, the architecture of traditional houses, the role of silicon in rice production, honey bees, plant health, eco-tourism and eco-engineering.

Stages of implementation: To popularize and enhance the viewership of the LEGATO Ecological Engineering TV series, a “Meet the Actors Day” was organized in Khanh Hau village, Tan An Town, Long An Province. The organisers comprised “Cong Nghe Xanh”, Long An TV (LA34), Y Tuong Viet (Idea Vietnam), and the Southern Regional Plant Protection Centre. The event was attended by the village People’s Committee Chair, farmers, Long An TV staff and plant protection officers. The “Meet the Actors” day is one of the elements in the entertainment-education approach. To track viewership and audience reactions to the TV series, four focus group discussions (FGDs) were conducted with 41 rice farmers in four villages in Long An province. A post-broadcast survey was carried out in January 2015 among 396 randomly selected rice farmers in Long An and Tien Giang Provinces.

Role of stakeholders: The role of the different stakeholders in the approach was as follows: 1) Farmers provided feedback on the relevance and usefulness of the TV episodes and sug-gested other topics; 2) Plant protection officers worked with TV episode scriptwriters and served as subject matter specialists to simplify the educational content of each episode; 3) Local plant protection experts provided the scientific explanation behind the topics tackled in the episodes; 4) Local government was represented by Dr Nguyen Van Khang, former Director of Agriculture in Tien Giang province who agreed to allocate a portion of the provincial pesticide budget into ecological engineering demonstrations as he required data to be generated locally. Since then, from 2010 to 2014, more demonstration fields were set up.

Other important information: Preliminary analyses showed no significant differences in farmers’ insecticide use, but significant differences were found in beliefs and positions about growing flowers, biocontrol, and silicon use. A follow-up farmer survey was conducted to further eval-uate the effects of the TV series on rice farmers in Tien Giang and Long An Provinces.

2.3 Fotos del Enfoque

2.5 País/ región/ lugares donde el Enfoque fue aplicado

2.6 Fechas de inicio y conclusión del Enfoque

2.7 Tipo de Enfoque

• iniciativa local reciente/ innovadora

2.8 Propósitos/ objetivos principales del Enfoque

The Approach focused on SLM only (reducing insecticide use, restoring biodiversity in rice landscapes )

Improve farmers’ pest management, reduce their insecticide use and improve their land use to include conservation of biodiversity.

The SLM Approach addressed the following problems: Lack of funds to support SLM; Unregulated pesticide marketing continues to negate the gains obtained by SLM.

2.9 Condiciones que facilitan o impiden la implementación de la/s Tecnología/s aplicadas bajo el Enfoque

3.1 Partes interesadas involucradas en el Enfoque y sus roles

3.2 Involucramiento de los usuarios locales de tierras/ comunidades locales en las distintas fases del Enfoque

	Involucramiento de los usuarios locales de tierras/ comunidades locales	Especifique quién se involucró y describa las actividades
iniciación/ motivación	pasivo	SLM promoters
planificación	interactivo	All stakeholders
implementación	auto-movilización	All stakeholders
monitoreo y evaluación	auto-movilización	SLM promoters and local implementers
Research	interactivo	SLM promoters

3.3 Flujograma (si estuviera disponible)

3.4 La toma de decisiones en la selección de Tecnología(s) MST

Especifique quién decidió la selección de las Tecnología/ Tecnologías a implementarse:

• principalmente por especialistas MST en consulta con usuarios de tierras

Explique:

A stakeholder consultation workshop was organized at the initial stage.

Decisions on the method of implementing the SLM Technology were made by mainly by SLM specialists with consultation of land users. Through stakeholder consultation and focus group discussions

4.1 Construcción de capacidades / capacitación

¿Se proporcionó la capacitación a usuarios de tierras/ otras partes interesadas?

Sí

Especifique quién fue capacitado:

• usuarios de tierras
• personal de campo/ consejeros

Forma de capacitación:

• en el contexto de trabajo
• de agricultor a agricultor
• áreas de demostración
• reuniones públicas

Forma de capacitación:

• Communication campaign

Temas avanzados:

Principles of ecological engineering and pest management

4.2 Servicio de asesoría

¿Los usuarios de tierras tienen acceso a un servicio de asesoría?

Sí

• Consultation

4.3 Fortalecimiento institucional (desarrollo institucional)

¿Se establecieron o fortalecieron instituciones mediante el Enfoque?

• no

4.4 Monitoreo y evaluación

¿El monitoreo y la evaluación forman parte del Enfoque?

Sí

Comentarios:

socio-cultural aspects were regular monitored by land users through observations

socio-cultural aspects were regular monitored by land users through measurements

There were no changes in the Approach as a result of monitoring and evaluation

There were no changes in the Technology as a result of monitoring and evaluation

4.5 Investigación

¿La investigación formó parte del Enfoque?

Sí

Especifique los temas:

• ecología

Proporcione detalles adicionales e indique quién hizo la investigación:

Research was carried out on-farm

5.1 Presupuesto anual para el componente MST del Enfoque

Si no se conoce el presupuesto anual preciso, indique el rango:

• 10,000-100,000

Comentarios (ej. fuentes principales de financiamiento/ donantes principales):

Approach costs were met by the following donors: international (German Ministry of Education and Research, BMBF (70,000 USD)): 70.0%; government (30,000 USD): 30.0%

5.2 Apoyo financiero/material proporcionado a los usuarios de tierras

¿Los usuarios de tierras recibieron financiamiento/ apoyo material para implementar la Tecnología/ Tecnologías? :

Sí

5.3 Subsidios para insumos específicos (incluyendo mano de obra)

• agrícola

Si la mano de obra de usuarios de tierras fue un insumo sustancial, ¿fue:

• voluntario?

5.4 Crédito

¿Se proporcionó crédito bajo el Enfoque para actividades MST?

No

6.1 Impactos del Enfoque

6.2 Motivación principal del usuario de la tierra para implementar MST

6.3 Sostenibilidad de las actividades del Enfoque

¿Pueden los usuarios de tierras sostener lo que se implementó mediante el Enfoque (sin apoyo externo)?

• incierto

6.4 Fortalezas/ ventajas del Enfoque

Fuerzas/ ventajas/ oportunidades desde la perspectiva del usuario de la tierra
Our research partners find the use of Entertainment-Education an easy approach to implement as there is often a warm response from the audience - farmers, women's groups and local government officials.

Fuerzas/ ventajas/ oportunidades desde la perspectiva del compilador o de otra persona de referencia clave

The use of entertainment-education approach has been found to be highly successful in Vietnam. An evaluation survey of a radio drama program we launched in 2004, after completion of the program, showed that farmers who had listened to at least two episodes of the program reduced their insecticide sprays by 60%, their fertilizer and seed rates by 9% and 33% respectively (Heong et al., 2008). (How to sustain/ enhance this strength: It can be sustained if there is funding to support the activities.)

6.5 Debilidades/ desventajas del Enfoque y formas de sobreponerse a ellos

Debilidades/ desventajas/ riesgos desde la perspectiva del usuario de la tierra	¿Cómo sobreponerse a ellas?
The land users would rely on funding to be able to implement this approach as there is a cost in producing the TV series.

Debilidades/ desventajas/ riesgos desde la perspectiva del compilador o de otra persona de referencia clave	¿Cómo sobreponerse a ellas?
An important challenge is the longer-term sustainability of the TV series. The challenge is to mainstream such programs into the TV station’s regular programming. To maintain a long TV series will require funding. A further threat to sustain the gains made by the TV series is “advertising piracy” where the TV series is being used to advertise new pesticides.

7.1 Métodos/ fuentes de información

7.2 Referencias a publicaciones disponibles

Título, autor, año, ISBN:

Westpal, Catrin, Vidal, Stefan, Horgan, Finbarr G., Gurr, Geoff M., Escalada, Monina, Chien, Ho Van, Tscharntke, Teja, Heong, Kong Luen & Settele, Josef. (2015). Promoting multiple ecosystem services with flower strips and participatory approaches in rice production landscapes. Basic and Applied EcologyHeong, K.L., Escalada, M.M., Chien, H.V. and Cuong, L,Q. 2014. Restoration of rice landscape biodiversity by farmers in Vietnam through education and motivation using media. In G. Mainguy (ed) Special issue on large scale restoration of ecosystems. S.A.P.I.E.N.S (online) Vol 7 No. 2. http://sapiens.revues.org/1578. Electronic ISSN 1993-3819Heong, K.L., Escalada, M.M., Huan, N.H., Ky Ba, V.H., Quynh, P.V., Thiet, L.V. and Chien, H.V. 2008. Entertainment-Education and rice pest management: A radio soap opera in Vietnam. Crop Protection, 27: 1392-1397.

¿Dónde se halla disponible? ¿Costo?

Basic and Applied EcologyG. Mainguy (ed) Special issue on large scale restoration of ecosystems. S.A.P.I.E.N.S (online) Vol 7 No. 2. http://sapiens.revues.org/1578. Electronic ISSN 1993-3819 Crop Protection, 27: 1392-1397.

Título, autor, año, ISBN:

Heong, K.L., Escalada, M.M., Chien, H.V. and Cuong, L,Q. 2014. Restoration of rice landscape biodiversity by farmers in Vietnam through education and motivation using media. In G. Mainguy (ed) Special issue on large scale restoration of ecosystems. S.A.P.I.E.N.S (online) Vol 7 No. 2. http://sapiens.revues.org/1578. Electronic ISSN 1993-3819

¿Dónde se halla disponible? ¿Costo?

G. Mainguy (ed) Special issue on large scale restoration of ecosystems. S.A.P.I.E.N.S (online) Vol 7 No. 2. http://sapiens.revues.org/1578. Electronic ISSN 1993-3819

Título, autor, año, ISBN:

Heong, K.L., Escalada, M.M., Huan, N.H., Ky Ba, V.H., Quynh, P.V., Thiet, L.V. and Chien, H.V. 2008. Entertainment-Education and rice pest management: A radio soap opera in Vietnam. Crop Protection, 27: 1392-1397.

¿Dónde se halla disponible? ¿Costo?

Crop Protection, 27: 1392-1397.