1.2 Detalles de contacto de las personas de referencia e instituciones involucradas en la evaluación y la documentación del Enfoque

Nombre del proyecto que facilitó la documentación/ evaluación del Enfoque (si fuera relevante)

Book project: Guidelines to Rangeland Management in Sub-Saharan Africa (Rangeland Management)

1.3 Condiciones referidas al uso de datos documentados mediante WOCAT

¿Cuándo se compilaron los datos (en el campo)?

28/02/2018

El compilador y la/s persona(s) de referencia claves aceptan las condiciones acerca del uso de los datos documentados mediante WOCAT :

Sí

2.1 Breve descripción del Enfoque

Mara Beef provides a new direct to market sales approach for pastoralist's in Kenya, in an effort to make livestock production more viable to local landowners. This livestock production model is combined with rangeland management and training in an effort to improve pastoral livlihoods, restore rangelands and prevent degradation, and support biodiversity conservation.

2.2 Descripción detallada del Enfoque MST

Descripción detallada del Enfoque MST:

Mara Beef is a limited company that raises top quality beef on the edge of the Maasai Mara, Kenya. The Mara Beef company uses their own private land - Naretoi farm - as well as partnering with the Enonkishu Conservancy, to introduce high quality beef breeds to local herds, and sell the beef onto high end supermarkets and restaurants through their own abattoir. There is a large gap in the prime beef market in Kenya, and Mara Beef is trying to fill this gap. Other cuts, not prime cuts, are sold to other less expensive restaurants. The beef is slaughtered and butchered on site. Mara Beef is engaged in many facets of improved rangeland management; the management of Enonkishu Conservancy and Naretoi farms; through the Mara Training Centre, a training hub for rangeland management; and using the Mara Beef network to link pastoral communities with higher value market.

The Enokishu Conservancy is a conservancy created on the edge of the Maasai Mara ecosystem, and is registered under the Maasai Mara Wildlife Conservancies association. The conservancy is 6,000 acres in size, and is owned by 34 landowners who are Maasai pastoralists. Mara Beef has worked with the conservancy to develop a grazing plan for the conservancy. This plan encourages seasonal rotational grazing that allows grasslands to be heavily grazed for short periods, and allowed to recover over long periods. Conflict between predators and cattle is minimised through the use of mobile bomas (enclousers), to protect cattle at night. Integrating wildlife and livestock management into this conservancy aims to i) provide financial benefits through livestock sales from community cattle to build resilience to stochastic events, such as droughts; ii) to increase food security through supplementary income generation; iii) establish sustainable livestock production, to reduce rangeland degradation in an effort to restore and protect ecosystem functioning. This includes the improvement of soils, watershed protection, carbon sequestration and biodiversity conservation. The conservancy pays each land owner to use the land for cattle fattening, and the average land rent paid to each landowner per year is $20 per acre, spending roughly $119,680 per year. Community members also receive conservancy fees from tourists visiting the area.

The Mara Training Centre was established within the Enonkishu training centre to work with communities to help them create and manage the future they desire. The programs build on three principles: building social participation, governance and participation; creating locally implemented and led planned grazing; and stimulating growth in livestock and wildlife based enterprises. The centre runs a variety of training courses including: boot-camps on rangeland management; extension services; and ecological monitoring.

Finally Mara Beef also provides market linkages for the broader pastoral community to premium beef markets. This service lets pastoral communities from across the region to sell beef at a guaranteed price based on both weight and grade at the animals. This price is often significantly higher, on average around $50, than any price offered by local markets, and the lower transport costs and less weight loss on transport also benefit the seller. The emphasis on high quality beef, with high weight requirements, should have a broader affect on pastoral communities, encouraging improved rangeland management for improved livestock productivity. Although this process will be slow. Mara Beef, for example, was granted a loan from the Agricultural Finance Corporation in January 2017 to purchase malnourished cattle during the drought - where Mara Beef bought 1000 animals from105 individuals at an average of $250 per cow.

2.3 Fotos del Enfoque

2.4 Videos del Enfoque

2.5 País/ región/ lugares donde el Enfoque fue aplicado

2.6 Fechas de inicio y conclusión del Enfoque

2.7 Tipo de Enfoque

• iniciativa local reciente/ innovadora

2.8 Propósitos/ objetivos principales del Enfoque

- Establish sustainable livestock production and premium market for pastoralists
- Improve grazing management systems through implementation and training
- Conserve and restore biodiversity through an integrate wildlife-livestock approach

2.9 Condiciones que facilitan o impiden la implementación de la/s Tecnología/s aplicadas bajo el Enfoque

3.1 Partes interesadas involucradas en el Enfoque y sus roles

3.2 Involucramiento de los usuarios locales de tierras/ comunidades locales en las distintas fases del Enfoque

	Involucramiento de los usuarios locales de tierras/ comunidades locales	Especifique quién se involucró y describa las actividades
iniciación/ motivación	interactivo	Mara Beef began the process of developing Enonkishu conservancy with the local community members, and found funding and technical capacity to develop the project.
planificación	pasivo	The fundraising and planning of the Mara Beef business model, the Mara Training Centre, and Enonkishu was largely supported by members external to the local Maasai community.
implementación	apoyo externo	Enonkishu conservancy has a manager supported by Mara Beef that controls grazing management across the conservation area. Mara Beef is owned an operated by non community members. Mara Training Centre involves local communities in the development of the training curriculum - to incorporate traditional knowledge - and during teaching of courses.
monitoreo y evaluación	pasivo	Monitoring and evaluation of grazing management, beef prices and community benefits is conducted by Mara Beef staff.

3.4 La toma de decisiones en la selección de Tecnología(s) MST

Especifique quién decidió la selección de las Tecnología/ Tecnologías a implementarse:

• principalmente por especialistas MST en consulta con usuarios de tierras

Explique:

The farm manager has a long history of working with rangeland management. They consulted with specialists from the region to help advise on the best way to manage grazing on Enonkishu, as well as including community dialogue on best practice.

Mara Beef was set up with advise from business experts to build a sustainable and profitable beef business.

The Mara Training Centre was developed in consultation with landowners and with experts from the fields of conservation and rangeland management.

Especifique las bases que sustentaron la toma de decisiones:

• la evaluación de conocimiento MST bien documentado (la toma de decisiones se basa en evidencia)
• la experiencia personal y opiniones (no documentadas)

4.1 Construcción de capacidades / capacitación

¿Se proporcionó la capacitación a usuarios de tierras/ otras partes interesadas?

Sí

Especifique quién fue capacitado:

• usuarios de tierras
• personal de campo/ consejeros

Forma de capacitación:

• en el contexto de trabajo
• de agricultor a agricultor
• áreas de demostración
• reuniones públicas

Comentarios:

In 2015, 40 members of the Enonkishu Conservancy community, went on a training trip to Ol Maisor, Sosian, NRT, LEWA, Il Ngwesi and Westgate Conservancy, to learn about community conservation and rangeland management.

Training is provided on a continual basis to both local landowners and pastoralists from across the region through the Mara Training Centre. In the first 6 months of operation, over 600 people attended training courses.

4.2 Servicio de asesoría

¿Los usuarios de tierras tienen acceso a un servicio de asesoría?

Sí

Especifique si servicio proporcionado se realizó:

• en los campos de los usuarios de tierras
• en centros permanentes

Describa/ comentarios:

Mara Training Centre provides advise and courses both at the training centre, located in the Mara, and through outreach programs to pastoralists across the region.

4.3 Fortalecimiento institucional (desarrollo institucional)

¿Se establecieron o fortalecieron instituciones mediante el Enfoque?

• sí, mucho

Especifique el nivel o los niveles en los que se fortalecieron o establecieron las instituciones:

• local

Describa la institución, roles y responsabilidades, miembros, etc.

The Enoonkishu conservancy was established with 50 landowners to protect and manage their land in a more sustainable and profitable way.

Especifique el tipo de apoyo:

• financiero
• construcción de capacidades/ entrenamiento

Proporcione detalles adicionales:

Support was provided by several conservation NGOs, including the African Conservation Centre and WWF to support the initial costs of motorbikes and wildlife rangers within the Enonkishu conservation area. Further funding from African Enterpise Challange Fund was used to pay lease fees to the Enonkishu community and further equip the wildlife rangers and managers.

4.4 Monitoreo y evaluación

¿El monitoreo y la evaluación forman parte del Enfoque?

Sí

Comentarios:

Mara Beef monitors its purchase and sales records, as well as purchase weight and sale weight .
Enonkishu monitors its rangeland health using (?)

Si respondió que sí, ¿la documentación se utilizará para monitoreo y evaluación?

No

4.5 Investigación

¿La investigación formó parte del Enfoque?

No

5.1 Presupuesto anual para el componente MST del Enfoque

Si no se conoce el presupuesto anual preciso, indique el rango:

• > 1,000,000

Comentarios (ej. fuentes principales de financiamiento/ donantes principales):

The initial budget for this project was large (>$500,000). This large amount of funding was needed to establish Enonkishu conservation area through payment of land rent, the purchasing of equipment for the Mara Beef slaughterhouse and distribution network, and the construction of the Mara Training Centre.
The company has a large turnover each year, purchasing over $850,000 of cattle in 2017.

5.2 Apoyo financiero/material proporcionado a los usuarios de tierras

¿Los usuarios de tierras recibieron financiamiento/ apoyo material para implementar la Tecnología/ Tecnologías? :

Sí

Si respondió sí, especifique el tipo o los tipos de apoyo, condiciones y proveedor(es) :

Landowners of Enonkishu conservancy are provided with land rent, roughly $3,390 per landowner per year.

5.3 Subsidios para insumos específicos (incluyendo mano de obra)

• infraestructura

• otro

Comentarios:

The Enonkishu conservancy land rent was also paid by an AECF grant for the first two years of establishment.

5.4 Crédito

¿Se proporcionó crédito bajo el Enfoque para actividades MST?

No

5.5 Otros incentivos o instrumentos

¿Se usaron otros incentivos o instrumentos para promover la implementación de Tecnologías MST?

No

6.1 Impactos del Enfoque

6.2 Motivación principal del usuario de la tierra para implementar MST

6.3 Sostenibilidad de las actividades del Enfoque

¿Pueden los usuarios de tierras sostener lo que se implementó mediante el Enfoque (sin apoyo externo)?

• incierto

Si respondió no o incierto, especifique y comente:

The Mara Beef model is supported by large captial investment and is not landowner run.

The Enonkishu conservancy is heading towards creating a self sustaining model of operations, without external support.

6.4 Fortalezas/ ventajas del Enfoque

Fuerzas/ ventajas/ oportunidades desde la perspectiva del usuario de la tierra
Provision of knowledge on improved livestock production and rangeland managment
Provision of an improved market for cattle

Fuerzas/ ventajas/ oportunidades desde la perspectiva del compilador o de otra persona de referencia clave
Creation of a production oriented approach provides the potential for improved rangeland management across the region. With pastoralists beginning to produce fewer, higher quality cattle for sale, through efforts to improve grazing management across the region.
This approach has a huge potential to be up-scaled to support community conservation through a sustainable and well managed livestock production and rangeland management model.
Mara Beef has also been a key catalyst of conversation across SSA relating to sustainable rangeland management, livestock production, and mixed livestock-wildlife ecosytems.

6.5 Debilidades/ desventajas del Enfoque y formas de sobreponerse a ellos

Debilidades/ desventajas/ riesgos desde la perspectiva del usuario de la tierra	¿Cómo sobreponerse a ellas?
Lack of ability to practice individual herding within the conservation area	Use of tradtional Maasai community structures to enforece grazing rules

Debilidades/ desventajas/ riesgos desde la perspectiva del compilador o de otra persona de referencia clave	¿Cómo sobreponerse a ellas?
The focus on cattle present a great opportunity, but sheep and goats also need a better, readily available market to increase off-take.	Building of a pack-house in Nairobi for goat meat for the export market, to compete with other markets.
Lack of impact on improved rangeland management beyond the Enonkishu area, especially when livestock is purchased from all over the country. There is also a lack of high quality cattle.	Establish links with other conservancies and landowner groups to encourage improved grazing management, producing higher quality cows.

7.1 Métodos/ fuentes de información