1.2 Detalhes do contato das pessoas capacitadas e instituições envolvidas na avaliação e documentação da abordagem

Nome do projeto que facilitou a documentação/avaliação da Abordagem (se relevante)

Book project: Making sense of research for sustainable land management (GLUES)

Nome da(s) instituição(ões) que facilitou(ram) a documentação/avaliação da Abordagem (se relevante)

Visayas State University (VSU) - Filipinas

Nome da(s) instituição(ões) que facilitou(ram) a documentação/avaliação da Abordagem (se relevante)

Helmholtz Centre for Environmental Research (UFZ) - Alemanha

Nome da(s) instituição(ões) que facilitou(ram) a documentação/avaliação da Abordagem (se relevante)

Centre for Agricultural BioSciences International (CABI) - Reino Unido

1.3 Condições em relação ao uso da informação documentada através de WOCAT

O compilador e a(s) pessoa(s) capacitada(s) aceitam as condições relativas ao uso de dados documentados através do WOCAT:

Sim

2.1 Descrição curta da abordagem

Entertainment-education for ecological engineering involves a series of TV pro-grammes that educate rice farmers about ecosystem services, as well as ecologi-cal engineering techniques to conserve biodiversity in rice landscapes.

2.2 Descrição detalhada da abordagem

Descrição detalhada da abordagem:

Aims / objectives: A multi-stakeholder participatory process was adopted in formative research, then designing and developing a soap-opera series, launching the programme, followed by implementing on-the-ground support, and monitoring of progress. The stakeholders involved were from research, extension, a video production company and local government. To make sure the educational content was accurately and seamlessly woven into drama, the collaborating team was composed of technical experts and scriptwriters, nicknamed the ‘‘turtles and peacocks’’. Each 15-minute episode is composed of 3 parts: a short drama by comedians, an explanation by experts, and then a summary of the lesson portrayed in that particular episode.

Methods: The LEGATO TV series was produced by Viet Idea, a video company based in Ho Chi Minh City, and was broadcast on Long An TV (LA34) weekly for 20 weeks. The 18 episodes were based on the values grid that LEGATO scientists had developed. They covered a range of topics including organic matter decomposition, organisms and microorganisms, straw burning, rural habitats, the food chain, the architecture of traditional houses, the role of silicon in rice production, honey bees, plant health, eco-tourism and eco-engineering.

Stages of implementation: To popularize and enhance the viewership of the LEGATO Ecological Engineering TV series, a “Meet the Actors Day” was organized in Khanh Hau village, Tan An Town, Long An Province. The organisers comprised “Cong Nghe Xanh”, Long An TV (LA34), Y Tuong Viet (Idea Vietnam), and the Southern Regional Plant Protection Centre. The event was attended by the village People’s Committee Chair, farmers, Long An TV staff and plant protection officers. The “Meet the Actors” day is one of the elements in the entertainment-education approach. To track viewership and audience reactions to the TV series, four focus group discussions (FGDs) were conducted with 41 rice farmers in four villages in Long An province. A post-broadcast survey was carried out in January 2015 among 396 randomly selected rice farmers in Long An and Tien Giang Provinces.

Role of stakeholders: The role of the different stakeholders in the approach was as follows: 1) Farmers provided feedback on the relevance and usefulness of the TV episodes and sug-gested other topics; 2) Plant protection officers worked with TV episode scriptwriters and served as subject matter specialists to simplify the educational content of each episode; 3) Local plant protection experts provided the scientific explanation behind the topics tackled in the episodes; 4) Local government was represented by Dr Nguyen Van Khang, former Director of Agriculture in Tien Giang province who agreed to allocate a portion of the provincial pesticide budget into ecological engineering demonstrations as he required data to be generated locally. Since then, from 2010 to 2014, more demonstration fields were set up.

Other important information: Preliminary analyses showed no significant differences in farmers’ insecticide use, but significant differences were found in beliefs and positions about growing flowers, biocontrol, and silicon use. A follow-up farmer survey was conducted to further eval-uate the effects of the TV series on rice farmers in Tien Giang and Long An Provinces.

2.3 Fotos da abordagem

2.5 País/região/locais onde a abordagem foi aplicada

2.6 Datas de início e término da abordagem

2.7 Tipo de abordagem

• Iniciativa/inovação local recente

2.8 Principais metas/objetivos da abordagem

The Approach focused on SLM only (reducing insecticide use, restoring biodiversity in rice landscapes )

Improve farmers’ pest management, reduce their insecticide use and improve their land use to include conservation of biodiversity.

The SLM Approach addressed the following problems: Lack of funds to support SLM; Unregulated pesticide marketing continues to negate the gains obtained by SLM.

2.9 Condição que propiciam ou inibem a implementação de tecnologia/tecnologias aplicada(s) segundo a abordagem

3.1 Partes interessadas envolvidas na abordagem e seus papéis

3.2 Envolvimento do usuários de terra/comunidades locais nas diferentes fases da abordagem

	Envolvimento do usuários de terra/comunidades locais	Especifique quem estava envolvido e descreva as atividades
Iniciação/motivação	Passivo	SLM promoters
Planejamento	Participativo	All stakeholders
Implementação	Automobilização	All stakeholders
Monitoramento/avaliação	Automobilização	SLM promoters and local implementers
Research	Participativo	SLM promoters

3.3 Fluxograma (se disponível)

3.4 Decisão sobre a seleção de tecnologia/tecnologias de GST

Especifique quem decidiu sobre a seleção de tecnologia/tecnologias a serem implementadas:

• Principalmente especialistas em GST, após consulta com usuários da terra

Explique:

A stakeholder consultation workshop was organized at the initial stage.

Decisions on the method of implementing the SLM Technology were made by mainly by SLM specialists with consultation of land users. Through stakeholder consultation and focus group discussions

4.1 Reforço das capacidades/formação

Foi oferecida formação aos usuários da terra/outras partes interessadas?

Sim

Especifique quem foi capacitado:

• Usuários de terra
• Equipe de campo/consultores

Tipo de formação:

• Em exercício
• Agricultor para agricultor
• Áreas de demonstração
• Reuniões públicas

Tipo de formação:

• Communication campaign

Assuntos abordados:

Principles of ecological engineering and pest management

4.2 Serviço de consultoria

Os usuários de terra têm acesso a um serviço de consultoria?

Sim

• Consultation

4.3 Fortalecimento da instituição (desenvolvimento organizacional)

As instituições foram fortalecidas ou estabelecidas através da abordagem?

• Não

4.4 Monitoramento e avaliação

Monitoramento e avaliação são partes da abordagem?

Sim

Comentários:

socio-cultural aspects were regular monitored by land users through observations

socio-cultural aspects were regular monitored by land users through measurements

There were no changes in the Approach as a result of monitoring and evaluation

There were no changes in the Technology as a result of monitoring and evaluation

4.5 Pesquisa

A pesquisa foi parte da abordagem?

Sim

Especifique os tópicos:

• Ecologia

Dê mais detalhes e indique quem realizou a pesquisa:

Research was carried out on-farm

5.1 Orçamento anual para o componente de GST da abordagem

Caso o orçamento exato seja desconhecido, indique a faixa:

• 10.000-100.000

Comentários (p. ex. principais fontes de recursos/principais doadores):

Approach costs were met by the following donors: international (German Ministry of Education and Research, BMBF (70,000 USD)): 70.0%; government (30,000 USD): 30.0%

5.2 Apoio financeiro/material concedido aos usuários da terra

Os usuários da terra receberam apoio financeiro/material para a implementação de tecnologia/tecnologias?

Sim

5.3 Subsídios para entradas específicas (incluindo mão-de-obra)

• Agrícola

Se a mão-de-obra pelos usuários da terra foi uma entrada substancial, isso foi:

• Voluntário

5.4 Crédito

Foi concedido crédito segundo a abordagem para atividades de GST?

Não

6.1 Impactos da abordagem

6.2 Principal motivação dos usuários da terra para implementar a GST

6.3 Atividades de sustentabilidade de abordagem

Os usuários da terra podem manter o que foi implementado através da abordagem (sem apoio externo)?

• Incerto

6.4 Pontos fortes/vantagens da abordagem

Pontos fortes/vantagens/oportunidades na visão do usuário da terra
Our research partners find the use of Entertainment-Education an easy approach to implement as there is often a warm response from the audience - farmers, women's groups and local government officials.

Pontos fortes/vantagens/oportunidades na visão do compilador ou de outra pessoa capacitada

The use of entertainment-education approach has been found to be highly successful in Vietnam. An evaluation survey of a radio drama program we launched in 2004, after completion of the program, showed that farmers who had listened to at least two episodes of the program reduced their insecticide sprays by 60%, their fertilizer and seed rates by 9% and 33% respectively (Heong et al., 2008). (How to sustain/ enhance this strength: It can be sustained if there is funding to support the activities.)

6.5 Pontos fracos, desvantagens da tecnologia e formas de superá-los

Pontos fracos/desvantagens/riscos na visão do usuário da terra	Como eles podem ser superados?
The land users would rely on funding to be able to implement this approach as there is a cost in producing the TV series.

Pontos fracos/vantagens/riscos na visão do compilador ou de outra pessoa capacitada	Como eles podem ser superados?
An important challenge is the longer-term sustainability of the TV series. The challenge is to mainstream such programs into the TV station’s regular programming. To maintain a long TV series will require funding. A further threat to sustain the gains made by the TV series is “advertising piracy” where the TV series is being used to advertise new pesticides.

7.1 Métodos/fontes de informação

7.2 Referências às publicações disponíveis

Título, autor, ano, ISBN:

Westpal, Catrin, Vidal, Stefan, Horgan, Finbarr G., Gurr, Geoff M., Escalada, Monina, Chien, Ho Van, Tscharntke, Teja, Heong, Kong Luen & Settele, Josef. (2015). Promoting multiple ecosystem services with flower strips and participatory approaches in rice production landscapes. Basic and Applied EcologyHeong, K.L., Escalada, M.M., Chien, H.V. and Cuong, L,Q. 2014. Restoration of rice landscape biodiversity by farmers in Vietnam through education and motivation using media. In G. Mainguy (ed) Special issue on large scale restoration of ecosystems. S.A.P.I.E.N.S (online) Vol 7 No. 2. http://sapiens.revues.org/1578. Electronic ISSN 1993-3819Heong, K.L., Escalada, M.M., Huan, N.H., Ky Ba, V.H., Quynh, P.V., Thiet, L.V. and Chien, H.V. 2008. Entertainment-Education and rice pest management: A radio soap opera in Vietnam. Crop Protection, 27: 1392-1397.

Disponível de onde? Custos?

Basic and Applied EcologyG. Mainguy (ed) Special issue on large scale restoration of ecosystems. S.A.P.I.E.N.S (online) Vol 7 No. 2. http://sapiens.revues.org/1578. Electronic ISSN 1993-3819 Crop Protection, 27: 1392-1397.

Título, autor, ano, ISBN:

Heong, K.L., Escalada, M.M., Chien, H.V. and Cuong, L,Q. 2014. Restoration of rice landscape biodiversity by farmers in Vietnam through education and motivation using media. In G. Mainguy (ed) Special issue on large scale restoration of ecosystems. S.A.P.I.E.N.S (online) Vol 7 No. 2. http://sapiens.revues.org/1578. Electronic ISSN 1993-3819

Disponível de onde? Custos?

G. Mainguy (ed) Special issue on large scale restoration of ecosystems. S.A.P.I.E.N.S (online) Vol 7 No. 2. http://sapiens.revues.org/1578. Electronic ISSN 1993-3819

Título, autor, ano, ISBN:

Heong, K.L., Escalada, M.M., Huan, N.H., Ky Ba, V.H., Quynh, P.V., Thiet, L.V. and Chien, H.V. 2008. Entertainment-Education and rice pest management: A radio soap opera in Vietnam. Crop Protection, 27: 1392-1397.

Disponível de onde? Custos?

Crop Protection, 27: 1392-1397.