1.2 Contact details of resource persons and institutions involved in the assessment and documentation of the Approach

1.3 Conditions regarding the use of data documented through WOCAT

When were the data compiled (in the field)?

23/11/2018

The compiler and key resource person(s) accept the conditions regarding the use of data documented through WOCAT:

Yes

2.1 Short description of the Approach

The Patawee Model Organic Farming group is a learning center and network for organic fruit and vegetable production.

2.2 Detailed description of the Approach

Detailed description of the Approach:

The Pattawee Model Organic Farming Group is a learning center and network for organic fruit and vegetable production. The group's farm products are certified as organic, and qualify for the Participatory Guarantee System (PGS). They are for both domestic and export markets. The group plays a role in a knowledge exchange forum, in consultation, and in participatory problem-solving under the PGS. The PGS quality assurance system is based on the foundation of trust, social networking and information/knowledge exchange. The Pattawee Model Organic Farming Group's objectives are to bring together fruit and vegetable growers to learn, and to increase their ability to produce and market as well as to promote knowledge among the general public about organic standards for fruits and vegetables. The Pattawee Model Organic Farming Group has the following procedures: the first step is grouping the growers, then setting up a knowledge exchange forum and strengthening organic standard production management among them. Then marketing management, both domestic and international, follows. Next is promoting knowledge of production standards to the public. Also, agro-tourism helps to generate supplementary income. Public relations are through several activities: technology transfer, training, exhibition, printed media and using Facebook. Last but not least, an enterprise community has been set up.
The grouping began when Mr. Ratthai Pongsak started organic fruit farming in Pattawee Village. Many farmers and interested persons visited his farm and became interested in organic farming. These interested farmers agreed to join in a group called “The Pattawee Model Organic Farming Group”, as a center for organic farmers. The organic farming group has provided a forum for exchanging knowledge, supplying inputs, sharing, analyzing and exchanging market data. Meetings are held on a monthly basis. The group has adapted the standard of group management in accordance with the organic standards under the PGS system - according to the government’s suggestion: this covers production, marketing and agro-tourism as the three dimensions of group work. The group has organized activities to support marketing management, such as the dissemination of organic farming, the selling of the products, and an agro-tourism program that involves opening the organic farms to visitors. There is also training, publishing and promoting the works of the group. Technology transfer is through the learning center. The group has been strengthened by the government and private sectors; for example, the organic fruit processing machinery was supported by them.
The Pattawee Model Organic Farming Group has a number of key stakeholders. The chairperson plays a very important role in group management, driving the group activities and supporting technology transfer, providing a location and finance to the group. Members of the group play a role in exchanging knowledge about product management, processing, clearing, screening fruit grades, marketing, purchasing, knowledge transfer, exhibitions and sales through the online media. Interested parties include farmers, the soil volunteer doctor, students, tourists, consumers. Marketing enterprises involved include TOP Market, Lemon Farm, buyers from Japan, Korea and Europe. Both government and private agencies play an important role in supporting all aspects of the group and its activities.

2.3 Photos of the Approach

2.4 Videos of the Approach

2.5 Country/ region/ locations where the Approach has been applied

2.6 Dates of initiation and termination of the Approach

2.7 Type of Approach

• recent local initiative/ innovative

2.8 Main aims/ objectives of the Approach

The Pattawee Model Organic Farming Group has the objective of grouping fruit and vegetable producers for learning and bringing more production under organic farming standards, as well as improving marketing management and promoting knowledge about organic standards among the public.

2.9 Conditions enabling or hindering implementation of the Technology/ Technologies applied under the Approach

3.1 Stakeholders involved in the Approach and their roles

3.2 Involvement of local land users/ local communities in the different phases of the Approach

	Involvement of local land users/ local communities	Specify who was involved and describe activities
initiation/ motivation	self-mobilization	Land owners and farmer members who faced similar problems come to join together to search for the solution.
planning	interactive	Land owners and farmer members explore and visit the Natural Agriculture Center and learn how to produce organic products.
implementation	interactive	land owners and farmer members + local government officers group together for a knowledge exchange + explore market, analyse + set up the promotion activities+ technology transfer and exchange + sale booth
monitoring/ evaluation	interactive	Land owners and farmer members + local government officers + visitors + entrepreneur monitor, do sampling and testing.
		-

3.3 Flow chart (if available)

3.4 Decision-making on the selection of SLM Technology/ Technologies

Specify who decided on the selection of the Technology/ Technologies to be implemented:

• all relevant actors, as part of a participatory approach

Explain:

-

Specify on what basis decisions were made:

• personal experience and opinions (undocumented)

4.1 Capacity building/ training

Was training provided to land users/ other stakeholders?

Yes

Specify who was trained:

• land users

If relevant, specify gender, age, status, ethnicity, etc.

-

Form of training:

• farmer-to-farmer
• demonstration areas
• public meetings

Subjects covered:

Curriculum 1. Safe food production for both producers and consumers
Curriculum 2. Organic agriculture production

Comments:

-

4.2 Advisory service

Do land users have access to an advisory service?

Yes

Specify whether advisory service is provided:

• on land users' fields
• at permanent centres

Describe/ comments:

Farmers, tourists, students, entrepreneurs interested persons can come to learn, get recommendations, advice, and practice. For information about farmers in the Pattawee group and the community and the agro-tourist spots one may contact the sale counter at the center: Mr Ratthai Phongsak (นายรัฐไท พงษ์ศักดิ์), Tel. 063-2262251 or Facebook: รัฐไทศูนย์เรียนรู้ชุมชนปัถวี Line: รัฐไท organic group

4.3 Institution strengthening (organizational development)

Have institutions been established or strengthened through the Approach?

• no

4.4 Monitoring and evaluation

Is monitoring and evaluation part of the Approach?

Yes

Comments:

Pattawee Model Organic Agriculture Group opens their plantation for free entrance and free tasting of the products. Visitors may test the chemical-free products at any time. The group’s products are sold to various department stores in Bangkok such as The Mall, TOP and are exported to Japan, Korea and Europe. Members of the group have to be strict with the standard’s regulations, so they take samples and test the products often.

If yes, is this documentation intended to be used for monitoring and evaluation?

Yes

Comments:

-

4.5 Research

Was research part of the Approach?

No

5.1 Annual budget for the SLM component of the Approach

If precise annual budget is not known, indicate range:

• 10,000-100,000

Comments (e.g. main sources of funding/ major donors):

Land Development Department, Provincial Community Development Office of Chanthaburi Province, and private agencies

5.2 Financial/ material support provided to land users

Did land users receive financial/ material support for implementing the Technology/ Technologies?

Yes

If yes, specify type(s) of support, conditions, and provider(s):

Land Development Department, Provincial Community Development Office Chanthaburi Province, and private agencies support farm inputs for demonstration plots, plot sign-boards, publications, posters, VDOs, and machines for fruit processing.

5.3 Subsidies for specific inputs (including labour)

• equipment

If labour by land users was a substantial input, was it:

• rewarded with other material support

Comments:

-

5.4 Credit

Was credit provided under the Approach for SLM activities?

No

5.5 Other incentives or instruments

Were other incentives or instruments used to promote implementation of SLM Technologies?

Yes

If yes, specify:

1. Counters for selling vegetables, fruits and processed fruit products to tourists, visitors as well as to the online orders, stores and international markets; 2. Honorarium as farmer trainers; 3. After getting better known, more markets opportunity; 4. Awards from many organizations.

6.1 Impacts of the Approach

6.2 Main motivation of land users to implement SLM

6.3 Sustainability of Approach activities

Can the land users sustain what has been implemented through the Approach (without external support)?

• yes

If yes, describe how:

Land users are able to do by their own investment, no need to wait for the support from outside.

6.4 Strengths/ advantages of the Approach

Strengths/ advantages/ opportunities in the land user’s view
There is a learning center to share information/knowledge to solve problems in their occupation.
The organic group has a more stable career as members have a meeting every month to exchange information concerning their production, which greatly helps to solve the group’s problems and helps to drive and find market/s.
Organic products command a higher price and the price is set by the group; these things are the incentives for others to join the group.
It gives more channels for consumers to access to the organic products via online sale, agro-tourism via the "FREE ENTRANCE EAT FREE" concept.
The group gives more confidence to interested farmers to join and follow.
It makes a happy atmosphere when they meet and exchange information/knowledge with each other.
It gives more opportunity to learn.
Good health

Strengths/ advantages/ opportunities in the compiler’s or other key resource person’s view
The Patawee Model Organic Farming Group is strengthened because the leader/chairman of the group makes sacrifices to the community and group; he can always find the solution to solve the groups' problems.
There is the confidence in the production of organic agricultural products.

6.5 Weaknesses/ disadvantages of the Approach and ways of overcoming them

Weaknesses/ disadvantages/ risks in the land user’s view	How can they be overcome?
Large number of members in a group may make matters more complicated	Should do more knowledge sharing and exchange
Large number of members may cause difficulty in setting up the time frame of the meeting or certain group activities	Do more Documentation, circular meeting report letter via group line
Shortage of the group fund	Set up a group regulation to deduct some money from the sale commission of the products.
Group conflict from grouping regulation/standard of products and large number of members	Monitoring individual production, field check, more meetings, knowledge exchange forum among members will make better understanding to the group agreement/regulation.
Lack of knowledge and good practice	Set up the knowledge exchange forum, field visit, study tour, public subsidy.

Weaknesses/ disadvantages/ risks in the compiler’s or other key resource person’s view	How can they be overcome?
-	-
-	-
-	-

7.1 Methods/ sources of information

7.2 References to available publications

Title, author, year, ISBN:

Organic Farming System in the Context of Sufficiency Economy: Case Study of Organic Farmers in Mae Rim Watershed, Chiang Mai Province / Tawan Hangsoongnern, Pongsak Angkasith, Avorn Opatpatanakit and Ruth Sirisunyluck / 30 ฉบับที่ 1 มกราคม 2557 / ISSN 0857-0841

Available from where? Costs?

http://journal.agri.cmu.ac.th/content.asp?JID=121&CID=911

7.3 Links to relevant information which is available online

Title/ description:

-

URL:

-