ວິທີທາງ

Market support and branding for input quality (Krishak Bandhu) [ອິນເດຍ]

  • ​ການ​ສ້າງ:
  • ​ປັບ​ປູງ:
  • ຜູ້ສັງລວມຂໍ້ມູນ:
  • ບັນນາທິການ:
  • ຜູ້ທົບທວນຄືນ: ,

approaches_2369 - ອິນເດຍ

ຄວາມສົມບູນ: 78%

1. ຂໍ້ມູນທົ່ວໄປ

1.2 ລາຍລະອຽດ ການຕິດຕໍ່ ຂອງບຸກຄົນທີ່ຊັບພະຍາກອນ ແລະ ສະຖາບັນ ການມີສ່ວນຮ່ວມ ໃນການປະເມີນຜົນ ແລະ ເອກະສານ ຂອງວິທີທາງ

ບຸກຄົນສຳຄັນ (ຫຼາຍຄົນ)

ຜູ້ຊ່ຽວຊານ ດ້ານການຄຸ້ມຄອງ ທີ່ດິນແບບຍືນຍົງ:
ຜູ້ຊ່ຽວຊານ ດ້ານການຄຸ້ມຄອງ ທີ່ດິນແບບຍືນຍົງ:

Sadangi Amitabha

amitabha@ide-india.org

International Development Enterprises - India

C 5/43, Safdurjang Development Area (1st & 2nd Floor), New Delhi 110016

ອັງກິດ ຢູ່ເຂດມະຫາສະໝຸດອິນເດຍ

ຊື່ຂອງໂຄງການ ທີ່ອໍານວຍຄວາມສະດວກ ໃນການສ້າງເອກກະສານ ຫຼື ປະເມີນດ້ານແນວທາງ (ຖ້າກ່ຽວຂ້ອງ)
Book project: where the land is greener - Case Studies and Analysis of Soil and Water Conservation Initiatives Worldwide (where the land is greener)
ຊື່ຂອງ ສະຖາບັນການຈັດຕັ້ງ ທີ່ອໍານວຍຄວາມສະດວກ ໃນການສ້າງເອກກະສານ ຫຼື ປະເມີນແນວທາງ (ຖ້າກ່ຽວຂ້ອງ)
International Development Enterprises - India (iDE-India) - ສະຫະລັດອາເມລິກາ
ຊື່ຂອງ ສະຖາບັນການຈັດຕັ້ງ ທີ່ອໍານວຍຄວາມສະດວກ ໃນການສ້າງເອກກະສານ ຫຼື ປະເມີນແນວທາງ (ຖ້າກ່ຽວຂ້ອງ)
International Water Management Institute (International Water Management Institute) - ອິນເດຍ

1.3 ເງື່ອນໄຂ ຂອງການນໍາໃຊ້ເອກກະສານຂໍ້ມູນ ຂອງ WOCAT

ຜູ້ສັງລວມ ແລະ ບັນດາຜູ້ຕອບແບບສອບຖາມ ຍອມຮັບໃນເງື່ອນໄຂ ການນໍາໃຊ້ຂໍ້ມູນເອກະສານ ທີ່ສ້າງຂື້ນ ໂດຍຜ່ານ ອົງການ WOCAT:

ແມ່ນ

1.4 ເອກະສານອ້າງອີງ (ຫຼາຍ) ກັບແບບສອບຖາມ (ຫຼາຍ) ເຕັກໂນໂລຢີ ຂອງດ້ານການຄຸ້ມຄອງ ດິນແບບຍືນຍົງ

2. ພັນລະນາ ແນວທາງການຄຸ້ມຄອງນໍາໃຊ້ດິນແບບຍືນຍົງ

2.1 ການອະທິບາຍ ໂດຍຫຍໍ້ ຂອງວິທີທາງ

Market development and support through use of a brand name - Krishak Bandhu ('the farmer's friend') - to help ensure quality amongst manufacturers and suppliers of drip irrigation equipment.

2.2 ການອະທິບາຍ ລາຍລະອຽດ ຂອງວິທີທາງ

ການອະທິບາຍ ລາຍລະອຽດ ຂອງວິທີທາງ:

Aims / objectives: Poor smallholder farmers are generally slow in adopting new technologies, especially when such decisions require relatively large initial investments which only yield returns over a long period of time. Even when subsidies are made available, the high transaction costs act as a hindrance. After more than three decades of promotion by government, and despite subsidies as high as 90%, conventional drip irrigation technology remains exclusively popular amongst 'gentlemen' (better-off) farmers in India. Since it was first introduced in the 1970s, the total area under drip irrigation expanded sluggishly from 1,500 ha in 1985 to 225,000 ha in 1998, which is tiny compared to an estimated national potential of 10.5 million hectares.

Methods: IDE, India (IDEI) is an NGO dedicated to troubleshooting such problems through a unique market development approach. IDEI promotes simple, affordable, appropriate and environmentally sound technologies for poor smallholder farmers through private marketing channels, under the brand name Krishak Bandhu. Donor resources are accessed by IDEI to stimulate markets by creating demand for such technologies and by ensuring an efficient supply chain for the equipment. The key to the IDEI approach lies in its adoption and application of commercial business principles as well as in its path of socio-economic development as a tool to sustainability of programmes. IDEI seeks to create a strong and continuing demand by motivating and nurturing an effective supply chain (including manufacturers, dealers and assemblers of micro irrigation equipment). In West Nimar, Madhya Pradesh (as in the whole of India) IDEI supports the marketing of cheap, good quality equipment for so-called 'Affordable Micro-Irrigation Technologies' (AMIT) such as pepsee (see associated technology). The promoted technology in this case is based on a farmer's innovation, which then was promoted and spread by IDEI.

Stages of implementation: IDEI has intervened in four major ways: (1) technically it has further developed the local innovation, pepsee, and come up with an improvement, aptly named 'Easy Drip'; (2) it has promoted small manufacturers of drip irrigation equipment and associated them with a brand name; (3) it has trained and supported private sector 'service providers' to assist farmers to install and adopt the systems; (4) on an ad hoc basis, IDEI commissions and supports studies on uptake and impact. Technologies promoted by IDEI provide returns on investment of at least 100% in one year which is crucial in explaining the success of pepsee. Within five years the projects supported by IDEI should become self-sustaining.

2.5 ປະເທດ / ເຂດ / ສະຖານທີ່ບ່ອນທີ່ແນວທາງໄດ້ຖືກນໍາໃຊ້

ປະເທດ:

ອິນເດຍ

ພາກພື້ນ / ລັດ / ແຂວງ:

Madhya Pradesh

ຂໍ້ມູນເພີ່ມເຕີມຂອງສະຖານທີ່:

West Nimar

2.7 ປະເພດຂອງແນວທາງ

  • ພາຍໃຕ້ໂຄງການ / ແຜນງານ

2.8 ເປົ້າໝາຍ / ຈຸດປະສົງຫຼັກ ຂອງການຈັດຕັ້ງປະຕິບັດ ວິທີທາງ

To bring affordable and appropriate water saving technologies to the rural poor through creating effective supply chains and developing markets, under a brand name associated with reliability.

The SLM Approach addressed the following problems: An underlying problem of increasing growing groundwater scarcity combined with the high investment costs of conventional drip irrigation equipment. On top of this is the reluctance of smallholder farmers to take government subsidies because of the high transaction costs (not easy to access; long delays and the reluctance to adopt new technologies). Local and cheap technological options are available, but quality and marketing channels are not assured.

2.9 ເງື່ອນໄຂອໍານວຍ ຫຼື ຂັດຂວາງການປະຕິບັດຂອງເຕັກໂນໂລຢີ / ເຕັກໂນໂລຢີການນໍາໃຊ້ຕາມແນວທາງ

ສັງຄົມ / ວັດທະນະທໍາ / ມາດຕະຖານ ແລະ ຄຸນຄ່າທາງສາສະໜາ
  • ເຊື່ອງຊ້ອນ

Poor consumers are averse to risk and prefer to emulate the success of early-adopters. Hence, there's often a lag period between the introduction of the technology and its poverty impact.

Treatment through the SLM Approach: Every project should become self-sustaining within five years. IDEI therefore establishes the supply chain for manufacturing,IDEI therefore establishes the supply chain for manufacturing,IDEI therefore establishes the supply chain for manufacturing,distri

ມີຄວາມສາມາດ / ເຂັ້າເຖິງຊັບພະຍາກອນດ້ານການເງິນ ແລະ ການບໍລິການ
  • ເຊື່ອງຊ້ອນ

Private business decisions are based on profit margins and volumes and the often fragmented and cash-starved customers do not constitute an attractive market on their own.

Treatment through the SLM Approach: IDEI develops and nurtures the market for low-cost smallholder friendly technologies; thereby providing incentives to private businesses by encouraging growth in the size of the market.

ອື່ນໆ
  • ເຊື່ອງຊ້ອນ

economic: Poor consumers cannot make large investments and may even be willing to pay a higher per unit price as long as the one-time investment is lowered.

Treatment through the SLM Approach: IDEI identifies and develops appropriate technologies that have high poverty-alleviation potential, are produced locally; are environment friendly; and provide return on investment of at least 100% in one year.

3. ການມີສ່ວນຮ່ວມ ແລະ ບົດບາດຂອງພາກສ່ວນທີ່ກ່ຽວຂ້ອງທີ່ໄດ້ມີສ່ວນຮ່ວມ

3.1 ຜູ້ມີສ່ວນຮ່ວມ ໃນວິທີທາງ ແລະ ພາລະບົດບາດ ຂອງເຂົາເຈົ້າ

  • ຜູ້ນໍາໃຊ້ດິນໃນທ້ອງຖິ່ນ / ຊຸມຊົນທ້ອງຖິ່ນ

Smallholder farmers

Traditionally, irrigation investments in particular, and farming in general, has been male-dominated. However, recent studies indicate that women play a critical role in the decision-making process, as these investments often compete with other household requirements.

  • ຜູ້ຊ່ຽວຊານ ການນຄຸ້ມຄອງ ທີ່ດິນແບບຍືນຍົງ / ທີ່ປຶກສາດ້ານກະສິກໍາ
  • ພະນັກງານຂັ້ນສູນກາງ (ຜູ້ວາງແຜນ, ຜູ້ສ້າງນະໂຍບາຍ)
  • ອົງການຈັດຕັ້ງ ສາກົນ
3.2 ການມີສ່ວນຮ່ວມຂອງຜູ້ນໍາໃຊ້ທີ່ດິນໃນທ້ອງຖິ່ນ / ຊຸມຊົນທ້ອງຖິ່ນໃນໄລຍະທີ່ແຕກຕ່າງກັນຂອງແນວທາງ
ການລວບລວມ ເອົາຜູ້ນໍາໃຊ້ດິນ ໃນທ້ອງຖິ່ນ / ຊຸມຊົນທ້ອງຖິ່ນ ໃຫ້ລະບຸ ຜູ້ໃດທີ່ມີສ່ວນຮ່ວມ ໃນແຕ່ລະກິດຈະກໍາ?
ການເລີ່ມຕົ້ນ / ແຮງຈູງໃຈ ການຮ່ວມມື
ການວາງແຜນ ການບໍ່ປະຕິບັດ IDEI carrying out awareness creation etc
ການປະຕິບັດ ການບໍ່ປະຕິບັດ
ຕິດຕາມກວດກາ / ການປະເມີນຜົນ ການບໍ່ປະຕິບັດ market surveys, studies, assessments initiated and carried out by IDEI
Research ການບໍ່ປະຕິບັດ planned and carried out by IDEI

3.3 ແຜນວາດ (ຖ້າມີ)

ການອະທິບາຍ:

left: Supply channels of AMIT (Affordable Micro-Irrigation Technologies) systems and the role of IDEI right: Key elements of the AMIT marketing strategy

3.4 ການຕັດສິນໃຈກ່ຽວກັບການຄັດເລືອກເຕັກໂນໂລຢີຂອງການຄຸ້ມຄອງທີ່ດິນແບບຍືນຍົງ / ເຕັກໂນໂລຢີ

ລະບຸ ຄົນທີ່ຕັດສິນໃຈ ກ່ຽວກັບການຄັດເລືອກຂອງ ເຕັກໂນໂລຢີ / ເຕັກໂນໂລຢີ ຈະໄດ້ຮັບການປະຕິບັດ:
  • ຜູ້ນໍາໃຊ້ດິນຜູ້ດຽວ (ການລິເລີ່ມດ້ວຍຕົນເອງ)
ອະທິບາຍ:

on the basis of their specific requirements.

Decisions on the method of implementing the SLM Technology were made by mainly by land users supported by SLM specialists. Mainly by land users supported by specialists/'service providers' (IDEI, the supporting NGO)

4. ການສະໜັບສະໜູນທາງດ້ານວິຊາການ, ການສ້າງຄວາມສາມາດ, ແລະ ການຈັດການຄວາມຮູ້.

4.1 ການສ້າງຄວາມສາມາດ / ການຝຶກອົບຮົມ

ຜູ້ນໍາໃຊ້ທີ່ດິນ ຫຼື ພາກສ່ວນກ່ຽວຂ້ອງອື່ນໆ ໄດ້ຮັບການຝຶກອົບຮົມບໍ່?

ແມ່ນ

ໃນຫົວຂໍ້:

Training and extension are combined: while there are no dedicated training courses, through the network of service providers (who have been trained by IDEI), know-how on drip irrigation is spread among adopter and potential adopter farmers. Brochures and pamphlets (several in the local language) are circulated and there is an informative website.

4.3 ສະຖາບັນການສ້າງຄວາມເຂັ້ມແຂງ (ການພັດທະນາອົງການຈັດຕັ້ງ)

ສະຖາບັນ ໄດ້ຮັບການສ້າງຕັ້ງຂື້ນ ຫຼື ໄດ້ຮັບການສ້າງຄວາມເຂັ້ມແຂງ ໂດຍການຈັດຕັ້ງປະຕິບັດ ວິທີທາງບໍ່?
  • ມີ, ຫຼາຍ
ລະບຸ ທາງສະຖາບັນ ໄດ້ສ້າງຄວາມເຂັ້ມແຂງ ໃນລະດັບໃດ (ຫຼາຍ):
  • ທ້ອງຖິ່ນ
  • see Annex A3

4.4 ຕິດຕາມກວດກາ ແລະ ປະເມີນຜົນ

ການຈັດຕັ້ງປະຕິບັດ ວິທີທາງ ໄດ້ມີການປະເມີນຜົນ ແລະ ຕິດຕາມບໍ?

ແມ່ນ

ຄວາມຄິດເຫັນ:

bio-physical aspects were regular monitored through measurements; indicators: improvement in water-use efficiency

technical aspects were regular monitored through measurements; indicators: appropriateness of the technology to different crops and locations; also trying out technologies with new crops

socio-cultural aspects were regular monitored through observations; indicators: impact on women and on the poor

economic / production aspects were regular monitored through measurements; indicators: returns vis-à-vis investments

area treated aspects were regular monitored through measurements; indicators: total scale of adoption; IDEI's estimates suggest that their technologies have so far reached 30'000 families

There were None changes in the Approach as a result of monitoring and evaluation: IDEI carries out a number of studies to investigate the impact of their technologies and the scale and dynamics of adoption. The results of these studies feed into their strategic and operational plans. For example, IDEI was the first to introduce drips in mulberry cultivation in Kolar. That became a huge success story.

4.5 ການຄົ້ນຄວ້າ

ນີ້້ແມ່ນສ່ວນໜຶ່ງ ການຄົ້ນຄວ້າ ຂອງວິທີທາງບໍ່?

ແມ່ນ

ໃຫ້ຂໍ້ມູນ ເພີ່ມເຕີມ ແລະ ກໍານົດ ຜູ້ໃດເຮັດການຄົ້ນຄວ້າ:

Apart from research carried out by scientists (published in journals etc) IDEI has its own series of research reports which present the results of various studies on promotion and impact of low cost water saving technologies conducted (see references).

5. ການສະໜັບສະໜູນທາງດ້ານການເງິນ ແລະ ອຸປະກອນຈາກພາຍນອກ

5.1 ງົບປະມານປະຈໍາປີ ສໍາລັບວິທີທາງ ຂອງການຄຸ້ມຄອງ ທີ່ດິນແບບຍືນຍົງ

ຄໍາເຫັນ (ຕົວຢ່າງ: ແຫຼ່ງຂໍ້ມູນຫຼັກ ຂອງການສະໜອງທຶນ / ຜູ້ໃຫ້ທຶນທີ່ສໍາຄັນ):

Approach costs were met by the following donors: international non-government (Donor agencies): 100.0%

5.2 ການສະໜັບສະໜູນ ທາງດ້ານການເງິນ / ອຸປະກອນ ສະໜອງໃຫ້ແກ່ຜູ້ນໍາທີ່ດິນ

ຜູ້ນໍາໃຊ້ດິນ ໄດ້ຮັບການສະໜັບສະໜູນ ທາງດ້ານ ການເງິນ / ອຸປະກອນ ໃນການຈັດຕັ້ງປະຕິບັດ ເຕັກໂນໂລຢີບໍ?

ບໍ່ແມ່ນ

5.3 ເງິນສົມທົບສໍາລັບການນໍາໃຊ້ສະເພາະປັດໃຈຂາເຂົ້າໃນການຜະລີດກະສິກໍາ (ລວມທັງແຮງງານ)

  • ບໍ່ມີ
 
ຖ້າແຮງງານ ຂອງຜູ້ນໍາໃຊ້ດິນ ໄດ້ຮັບການສະໜັບສະໜູນ ປັດໃຈຂາເຂົ້າ, ແມ່ນບໍ່:
  • ການອາສາ
ຄວາມຄິດເຫັນ:

No incentives to support labour are given to land users. IDEI supports the whole chain from manufacturers and dealers to assemblers

5.4 ສິນເຊື່ອ

ໄດ້ປ່ອຍສິນເຊື່ອ ສະໜອງໃຫ້ພາຍໃຕ້ ວິທີການສໍາລັບກິດຈະກໍາ ການຄຸ້ມຄອງ ທີ່ດິນແບບຍືນນຍົງບໍ່?

ບໍ່ແມ່ນ

6. ວິເຄາະຜົນກະທົບ ແລະ ສັງລວມບັນຫາ

6.1 ຜົນກະທົບຂອງແນວທາງ

ການຈັດຕັ້ງປະຕິບັດ ວິທີທາງ ສາມາດຊ່ວຍຜູ້ນໍາໃຊ້ທີ່ດິນ ໃນການຈັດຕັ້ງປະຕິບັດ ແລະ ບໍາລຸງຮັກສາ ເຕັກໂນໂລຢີ ການຄຸ້ມຄອງ ທີ່ດິນແບບຍືນຍົງໄດ້ບໍ?
  • ບໍ່
  • ມີ, ໜ້ອຍໜຶ່ງ
  • ມີ, ພໍສົມຄວນ
  • ມີ, ຫຼາຍ

The widespread adoption of the pepsee and Easy Drip irrigation infrastructure has greatly improved water use efficiency

6.3 ຄວາມຍືນຍົງຂອງກິດຈະກໍາວິທີທາງ

ຜູ້ນໍາໃຊ້ ທີ່ດິນ ສາມາດສືບຕໍ່ ການຈັດຕັ້ງປະຕິບັດ ຜ່ານວິທີທາງໄດ້ບໍ່ (ໂດຍປາດສະຈາກ ການຊ່ວຍເຫຼືອ ຈາກພາກສ່ວນພາຍນອກ)?
  • ບໍ່ແນ່ນອນ
ຖ້າ ບໍ່ ຫຼື ບໍ່ແນ່ໃຈ, ໃຫ້ອະທິບາຍ ແລະ ຄໍາເຫັນ:

Entire approach relies on creation of markets which are initially promoted and supported by IDEI. Too early to say whether the market would be sustained after IDEI withdraws but because of the fact that pepsee was a grassroots innovation and emerged spontaneously, there is a good chance. IDEI keeps a five year horizon for its intervention, and targets that market becoms self-sustaining afterwards.

6.4 ຈຸດແຂງ / ຂໍ້ດີ ຂອງວິທີທາງ

ຈຸດແຂງ / ຈຸດດີ / ໂອກາດ ຈາກທັດສະນະຂອງຜູ້ປ້ອນຂໍ້ມູນ ຫຼື ບຸກຄົນສຳຄັນ
IDEI believes in the essential dignity of people and their capacity to overcome social and economic pressures, problems and exploitations. It therefore treats poor farmers as customers and not recipients of charity. It applies business models to achieve development by tapping and developing small enterprises in the rural economy and creating markets.
It applies business models to achieve development by tapping and developing small enterprises in the rural economy and creating markets (How to sustain/ enhance this strength: Further promote market creation and then let the market forces take off on their own.)
The IDEI market creation approach to development ensures that there is awareness and availability of low-cost products that will have a high poverty alleviation impact (How to sustain/ enhance this strength: Ditto)
Growth in this approach will take place if the supply chain is performing and profitable. The early adopters may not be the poorest but if the product meets the needs of the farmers, the rural poor will follow suit and considerable market growth could result, creating a sustainable supply channel (How to sustain/ enhance this strength: Ditto)

6.5 ຈຸດອ່ອນ / ຂໍ້ເສຍຂອງແນວທາງ ແລະ ວິທີການແກ້ໄຂໃຫ້ເຂົາເຈົ້າ

ຈຸດອ່ອນ / ຂໍ້ເສຍ / ຄວາມສ່ຽງໃນມູມມອງຂອງຜູ້ນໍາໃຊ້ທີ່ດິນ ມີວິທີການແກ້ໄຂຄືແນວໃດ?
IDEI needs to work more closely with the government agencies. While market creation seems to be a very useful model, it needs to tap the government resources which are pumped every year in the business of promotion of drip irrigation.
ຈຸດອ່ອນ ຫຼື ຂໍ້ເສຍ ຫຼື ຄວາມສ່ຽງ ໃນມຸມມອງຂອງ ຜູ້ສັງລວມຂໍ້ມູນ ຫຼື ບັນດາຜູ້ຕອບແບບສອບຖາມ ມີວິທີການແກ້ໄຂຄືແນວໃດ?
IDEI's reach is dependent on its ability to access donor funds. This might become a limitation at some stage.

7. ເອກກະສານອ້າງອີງ ແລະ ຂໍ້ມູນການເຊື່ອມໂຍງ

7.1 ວິທີການ / ແຫຼ່ງຂໍ້ມູນ

  • ການໄປຢ້ຽມຢາມພາກສະໜາມ, ການສໍາຫຼວດພາກສະໜາມ
  • ການສໍາພາດ ຜູ້ນໍາໃຊ້ທີ່ດິນ

7.2 ເອກະສານທົ່ວໄປທີ່ສາມາດໃຊ້ໄດ້

ຫົວຂໍ້, ຜູ້ຂຽນ, ປີ, ISBN:

IDEI Affordable Micro Irrigation Technologies: Marketing Manual. International Development Enterprises, USA.Phansalkar, S.J. (2003). Appropriate Drip Irrigation Technologies Promoted by IDEI: A Socio-Economic Assessment. International Development Enterprises, India (IDEI),Verma, S., Tsephal, S. and Jose, T. (2004). Pepsee Systems: Grassroots Innovation under Groundwater Stress. Water Policy,

ຫົວຂໍ້, ຜູ້ຂຽນ, ປີ, ISBN:

Phansalkar, S.J. (2003). Appropriate Drip Irrigation Technologies Promoted by IDEI: A Socio-Economic Assessment. International Development Enterprises, India (IDEI),

ຫົວຂໍ້, ຜູ້ຂຽນ, ປີ, ISBN:

Verma, S., Tsephal, S. and Jose, T. (2004). Pepsee Systems: Grassroots Innovation under Groundwater Stress. Water Policy,

ຂໍ້ມູນການເຊື່ອມຕໍ່ ແລະ ເນື້ອໃນ

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